Mother Dairy launches a range of 15 new products. These new products were aimed at tapping into indulgence and the consumer’s evolving consumption pattern. The new products include ready-to-consume custard, two cold coffees, and over 10 ice cream variants. It has also enriched its Nutrifit Curd offering with Vitamins A and D. According to the company and its food developers, the new products were developed on the basis of consumer insights.
The newly introduced range will soon be available across the major markets of the company through both traditional and new-age distribution channels.
Manish Bandlish, Managing Director, Mother Dairy Fruit & Vegetable Pvt. Ltd., said, “Given the diversity and evolution being witnessed in the needs and preferences of our consumers, we have embarked upon a journey to tap into new product spaces and categories. The introduction of these new products couldn’t have been timed any better as we move towards sprucing up our dairy product portfolio. In the next 3 years, we aim to introduce over 100 new products in order to reaffirm our position as one of the leading and most consumer-centric dairy players in the industry; this year marks the beginning of this journey.”
He added, “Also, the new offerings are a natural fit for us in every way.” “Going ahead, we will be on a constant lookout for dairy-based products and categories amalgamated with value addition and innovation to cater to the evolving consumer needs.”
All the new products of 2023 will be supported by varied marketing campaigns, both ATL and BTL, aimed to further build the salience of the brand and acceptance of the new products amongst consumers. Ready-to- consume Custard has been launched in vanilla flavour (200 ml pack size, priced at ₹40) and is available in Delhi, the NCR, and metro cities through both traditional and technologically based distribution channels.
In the meantime, cappuccinos and lattes are available. 200-ml pack size at ₹30). Currently, Mother Dairy is a leading dairy producer that manufactures, markets, and sells milk and milk products. These products include ice cream, paneer, ghee, etc.
Mother Dairy was commissioned in 1974. It is now a wholly owned subsidiary of the National Dairy Development Board (NDDB). It was established under the initiative of ‘Operation Flood’, the world’s biggest dairy development programme launched to make India a milk-sufficient nation. The company also has a diversified portfolio with products in edible oils under the ‘Dhara’ brand and fresh fruits and vegetables, frozen vegetables and snacks, unpolished pulses, pulps and concentrates, etc. under the ‘Safal’ brand. Mother Dairy, through its brands, has a national footprint across all major cities in India, offering a delectable range of products to its consumers.