Nature’s Basket Artisan Pantry, a leading premium grocery retailer under the RP-Sanjiv Goenka Group, has launched Elysium, India’s first gourmet-food membership. The program, unveiled by chef and entrepreneur Pooja Dhingra at the Phoenix Palladium store in Mumbai, promises to redefine the shopping experience for culinary enthusiasts across seven cities.
Elysium members enjoy a host of benefits; including special pricing, free delivery, personalized assistance, and invitations to exclusive tasting events. The membership also features swift checkouts, hassle-free returns, and masterclasses at The Chef’s Table, making it an all-encompassing offering for food lovers.
In addition to in-store perks, Elysium provides access to privileges through partnerships with 35 premium brands spanning travel, dining, wellness, beauty, and fashion. This initiative elevates Elysium from a shopping membership to a comprehensive lifestyle program.
The rollout, covering Mumbai, Pune, Bengaluru, Kolkata, Delhi, Gurgaon, and Ahmedabad, aims to foster a community of gourmet enthusiasts while reinforcing Nature’s Basket’s commitment to innovation and customer-centric experiences. Customers can purchase the membership at any Nature’s Basket store to embark on a journey into the world of culinary luxury.
With a legacy of quality and sustainability, Nature’s Basket continues to lead India’s premium grocery segment by curating artisanal and international products. The launch of Elysium underscores the company’s dedication to transforming gourmet shopping into an immersive lifestyle experience.