Amul is rapidly transforming itself from a traditional dairy cooperative into a diversified food and beverage giant, expanding aggressively across categories such as frozen foods, protein beverages, cookies, organic staples and premium chocolates after crossing the ₹1 lakh crore turnover milestone in FY26.
Owned by Gujarat Cooperative Milk Marketing Federation, Amul has emerged as India’s largest FMCG player by revenue, backed by a distribution network of 20,000 distributors and nearly 2.8 million retail outlets. The company currently sells close to 25 billion product packs annually.
Over the past year, Amul has launched nearly 100 new products, taking its portfolio to more than 50 categories and around 1,200 SKUs. The expansion includes frozen pizzas, protein shakes, dark chocolates, peanut spreads, blueberry yogurt, organic atta, khakhra, rusks and specialty dairy products.
The rapid diversification, however, also created operational challenges, particularly around product availability and supply-chain visibility. To streamline operations, the company has reorganised its distribution system into four dedicated supply-chain “highways” — ambient, chilled, fresh and frozen — enabling distributors to customise product selections based on local demand and retail formats.
Amul has also introduced a “Blue Ocean” and “Red Ocean” strategy. While Red Ocean products focus on established high-volume categories such as butter, cheese and chocolates, Blue Ocean products target emerging segments including gouda cheese, organic staples and specialty snacks. According to Managing Director Jayen Mehta, these niche products are already generating sales of nearly ₹10 crore per month.
Alongside product expansion, Amul is investing heavily in logistics upgrades, warehouse optimisation and palletised dispatch systems to improve efficiency and reduce product damage.
The company is also deepening rural penetration and expanding globally across Africa, Europe and the United States, signalling its ambition to become a full-spectrum global food and beverage conglomerate.