Nestle Maggi ventures into frozen foods with a delectable range of kebabs, veg pockets, and pops, marking its second foray beyond instant noodles since the launch of Korean noodles in November 2023. Presented as Maggi ‘Nutri-Licious’ frozen food packets, the offerings include Veggie KEBABS, Achari POCKETS, and Special Veggie POPS, unveiled during an exclusive tasting session at Nestlé India’s headquarters.
Zaheer Khan, corporate chef and head of innovation and renovation at Nestlé India, introduced the new line on LinkedIn, providing insights into the creation process. This move propels Maggi into competition with established brands like McCain, ITC Master Chef, and Gadre in the frozen snack arena.
The burgeoning frozen food market, fueled by consumer demand for convenient meal options, presents significant growth opportunities. According to Research and Market, the Indian frozen food market, valued at Rs. 144.30 crore in 2022, is projected to expand to Rs. 367.97 crore by 2028, with a compound annual growth rate (CAGR) of approximately 16.97% from 2023 to 2028.