Nova Dairy, a leading name in India’s dairy industry under Sterling Agro Industries Ltd., has introduced two traditional beverages, Lassi and Chhaach. These yoghurt-based drinks bring a blend of authentic taste, cultural heritage, and health benefits, aligning with the company’s commitment to quality and innovation.
Nova’s Lassi is a refreshing drink crafted from yoghurt, water, and natural flavourings, available in both sweet and savoury variants. With options like rose water and fruit infusions, the drink combines traditional appeal with a modern twist, making it ideal for the festive season.
Chhaach, often called “Grandma’s probiotic,” offers a lighter, thinner alternative to Lassi. Made from live-culture Dahi, it is enhanced with salt, roasted cumin, and optional spices such as ginger or coriander. This nutrient-rich beverage is known for supporting gut health, boosting immunity, and providing cooling relief, especially during India’s warm climate.
Ravin Saluja, Director of Sterling Agro Industries Ltd., highlighted the company’s dedication to delivering quality and authenticity, stating, “Our goal with the launch of Lassi and Chhaach is to provide consumers with authentic, high-quality dairy beverages rooted in tradition and packed with health benefits. As a leading dairy brand, we’re committed to offering fresh, delicious, and functional products, ensuring that these beloved drinks meet our rigorous standards.”