Two giants in the snack industry, Oreo and Sour Patch Kids, have joined forces to concoct a unique flavour experience for cookie enthusiasts worldwide. Inspired by Sour Patch Kids’ playful and mischievous brand ethos, Mondelēz International announced their latest collaboration in a recent press release.
The result? A hybrid cookie that combines the familiar crunch of Oreo’s Golden variety with the tangy, fruity flavours synonymous with Sour Patch Kids candies. Instead of the traditional crème filling, these limited-edition cookies boast vibrant coloured fillings mimicking the taste profiles of popular Sour Patch Kids flavours like watermelon and strawberry.
Alongside the cookie launch, Oreo and Sour Patch Kids are rolling out an exclusive merchandise line featuring items like bucket hats, cross-body bags, hair clips, and socks, all tailored to celebrate the playful spirit of this collaboration.
Grace Howard, Sour Patch Kids’ innovation brand manager, expressed excitement about the partnership, stating, “The opportunity to partner with our friends at the OREO brand to create a mischievous twist on a classic cookie was one we just couldn’t pass up.” Anticipation is high for the fan reaction to this sour-then-sweet limited-edition treat.
This venture isn’t Oreo’s first foray into unconventional partnerships. In the past, the iconic cookie brand has teamed up with unlikely collaborators, including luxury street wear brand Supreme and beloved video game character Super Mario. These collaborations have demonstrated Oreo’s commitment to innovation and its willingness to push the boundaries of flavour and design.
With the Oreo and Sour Patch Kids collaboration, Mondelēz International continues to captivate consumers with unexpected flavour combinations and creative partnerships, reaffirming its position as a leader in the ever-evolving snack industry.