PepsiCo India has expanded its snacks portfolio with the launch of Lay’s Mini Stix, marking the brand’s entry into India’s growing stick-format potato snack segment.
The new product combines Lay’s signature potato base with a crunchy stick-style format and fusion-inspired masala flavours tailored for Indian taste preferences. The company said the launch is aimed at catering to changing snacking habits driven by fast-paced lifestyles and increasing demand for convenient, on-the-go products.
Lay’s Mini Stix also introduces the brand’s first horizontal pack format in India, designed to improve portability and ease of consumption.
Commenting on the launch, Saakshi Verma Menon said the company’s strategy is focused on understanding evolving consumer behaviour and creating new snacking occasions through innovation.
She added that the launch leverages Lay’s strong brand equity and potato-snacking heritage while expanding into newer consumption formats.
Meanwhile, Aastha Bhasin said the company aimed to deliver a differentiated snacking experience by introducing a stick texture that offers a stronger crunch while retaining familiar flavours preferred by consumers.
The product will initially be available across North, East, and West India in ₹5 and ₹10 price packs.