Following a rollout of a limited edition Tangy Tamarind Doritos this summer, PepsiCo reached back into the tart flavor bag with its Sweet, Tangy BBQ Doritos, which had attendees coming back for seconds.
It also continued to heat up the crunchy snacks, with several Flamin’ Hot varieties of popular favorites such as Cheetos.
On the beverage side, the company targeted health-conscious consumers with Fast Twitch, its first caffeinated energy drink. The line under Gatorade is has zero sugar and includes Beta-Alanine, Betaine, L-Citruline and B vitamins, among other ingredients.