A long row of beverage tastings lined the Coca-Cola counter, with sips of Coconut Lime Vitamin Water, Flat White Costa Coffee from a can and a reformulated version of Fanta Orange, among at least a dozen offerings.
Among the most interesting was its limited edition Sprite Strawberry Lymonade, which was an innovation created based off data from its Freestyle machine.
Carlton Austin, director of retail strategy and commercialization, said that the insights theygained from the Freestyle machine was used to actually launch some innovation in the form of their LTO portfolio. So the number two mix we saw with Sprite is strawberry.” The drink hits shelves next summer.
Arriving early next year will be a reformulated Powerade, with 50% more electrolytes than the leading sports drinks in the category.
C-store retailers will also have a new option for their frozen beverages with Coca-Cola’s What the Fanta Halloween, which will also come in bottle form, too. The limited-edition drink is a mystery flavor, masked by a dark color, and will debut next year.