In a bid to brace its fast-moving consumer goods (FMCG) play, Reliance is in talks to obtain brands such as Garden Namkeens from CavinKare, besides other brands such as Lahori Zeera and Bindu Beverages, from CavinKare.
Reliance has already acquired soft drink brand Campa from Delhi-based Pure Drinks Group in a deal estimated at ₹22 crores and is now at an “advanced stage” of negotiations with all three companies.
Acquiring more brands in the FMCG space is in line with the company’s strategy. In all three cases, Reliance is currently negotiating deal terms. According to its website, the launch of packaged drinking water brand Bindu Mineral Water led to the establishment of SG Corporates, the company behind Bindu Beverages. The flagship Bindu Fizz Jeera Masala drink was launched in 2002.
Apart from Lahori Zeera, Lahori drinks are available in other flavours such as Nimboo, Kacha Aam, and Shikanji. The company states on its website that it was launched with the aim of introducing traditional Indian flavours with a “zing.”
“There will be different structures that will have to be put in place. In certain cases, the brands are owned by larger groups, while in other cases, some promoters want to retain certain equity.
Experts said India could see more consolidation in the consumer space in the next few years.