the FMCG arm of Reliance Retail – Reliance Consumer Products – is launching its made-for-India consumer packaged goods brand ‘Independence’ in Gujarat and will be selling products ranging from staples to processed foods and other daily essentials.
It plans to develop Gujarat as a ‘go-to-market’ state to create excellence in execution for its FMCG business and will be rolling out the brand nationally soon. In the coming months, the company plans to step up the launch to cover FMCG retailers across Gujarat.
According to Isha Ambani, Director, Reliance Retail Ventures Ltd, “The brand stands for ‘truly Indian solutions for real Indian problems’ which is articulated as – ‘Kan Kan Mein Bharat’, thereby evoking emotional attachment and instilling a sense of inclusiveness amongst Indians.”
Reliance Industries Ltd is in talks to acquire brands such as Garden Namkeens from CavinKare, besides other brands such as Lahori Zeera and Bindu Beverages in a bid to strengthen its fast-moving consumer goods (FMCG) play.
Reliance Retail Ventures Limited is a subsidiary of Reliance Industries Ltd and the holding company of all the retail businesses under the RIL group. It reported a consolidated turnover of Rs 1.99 lakh crore and net profit of Rs 7,055 crore for the year ended March 31, 2022. With further expansion in network, the retail division garnered its highest gross quarterly.