Reliance Retail has launched its first experimental gourmet food superstore called Freshpik to cater to ultra-premium customers. The store offers a concoction of the finest food products and beverages sourced from select local and international destinations, presented through a bevvy of immersive shopping concepts. The first store has been launched in the Bandra Kurla Complex in Mumbai.
Freshpik’s food selection includes staples, freshly picked fruits and vegetables – with specially curated exotic and organic varieties and live micro greens, essential ingredients for international cuisines such as Italian, Thai, Japanese, and Korean, a rich selection of the finest breads, artisanal cheese, ice creams, frozen desserts, and chocolates from local and international producers, and handcrafted delicacies such as muffins, cakes, cookies, and chocolates. The ‘Good for You’ range of premium and healthy food products caters to the diverse dietary preferences of health-conscious customers.
Apart from this, customers can also choose from exotic varieties of tea and coffee, a wide range of personal care products, including premium ayurvedic and natural products, a host of kitchen accessories like cooking ware, serveware, and bespoke and ready-to-pick gifting options.
If good food is your thing, Freshpik is a paradise. It’s a playground to delight all our senses: touch, see, smell, hear, taste, enjoy.. “Freshpik is a food experience, not just a store,” said Damodar Mall, CEO of Grocery Retail for Reliance Retail.