Actress Samantha Ruth Prabhu has invested in the first homegrown superfood start-up, Nourish You, India’s maiden brand, to bring quinoa and chia to the country.
Nourish You continues to lead in promoting locally sourced and sustainable superfoods. Samantha Ruth Prabhu’s investment comes as part of Nourish You’s seed funding round, which had earlier attracted pedigree investors, including Y Janardhana Rao of Triumph Group; Rohit Chennamaneni, Co-founder, Darwinbox; Nikhil Kamath, Co-founder, Zerodha; Abhijeet Pai, Co-Founder, Gruhas Proptech; and Abhinay Bollineni, CEO, KIMS Hospitals, among others.
According to Samantha Ruth Prabhu, investing in Nourish You was a natural progression since she has been consuming their products for a while. “I was impressed by their story of bringing superfoods like quinoa and chia to India, growing them locally, and their product roadmap of millet-based, clean-label vegan superfoods. I believe that Nourish You can create value while making a positive impact on the health of consumers as well as the planet. I’m excited to partake in their innovative and sustainable approach to business, she added.”
Samantha has also unveiled for the first time Nourish You’s first plant-based, vegan, and lactose-free milk alternative, Millet Mlk. The new product marks the company’s foray into the alternative dairy category and is the outcome of two years of research on innovative millet-based products undertaken by Nourish You. The United Nations has declared 2023 the International Year of Millets, and Nourish You is well-positioned to support the Government of India’s vision to make India a global hub of millets.
Krishna Reddy, Co-founder of Nourish You, said, “We welcome Samantha to the Nourish You family; her thoughts on ancient foods are well aligned with ours. Her investment in the company is a testament to the products we have developed so far and the success we have achieved. We believe this partnership with Samantha will help us strengthen our position in the market as we unfold India’s superfood growth story.”
The difficulties and challenges in finding dairy-free alternatives are significant even today, and Nourish You’s Millet Milk fills these gaps. The product is Nourish You’s commitment and answer to consumers like me; it is nutritionally rich, tastes great, and is 100% pure goodness.
Nourish You are committed to reviving ancient food wisdom and promoting sustainable and healthy eating practices, and this new product is a testament to their efforts.
Nourish Your Millet Milk is a nutritious and sustainable alternative to dairy milk. It is gluten-free and made with ragi, jowar, bajra, and oats. Millet Milk is available in two delicious flavours, original and chocolate, and can be used in teas, coffees, and smoothies. It is free from artificial flavours and preservatives, making it a healthy and affordable choice for all consumers, especially those who are lactose intolerant.
Nourish You’s products, including the newly launched Millet MLK, are available on their website, www.nourishyou.in, and leading e-commerce platforms such as Amazon, Flipkart, and Big Basket, among others.