Appy Fizz, a fruit-flavoured drink from Parle Agro, has redesigned its brand identity but kept its taste and flavour unchanged. The iconic red, white, and black brand colours have been juxtaposed in eye-catching, clean, contemporary lettering for the brand’s logo. Appy Fizz’s fresh packaging makes a striking statement and is poised to be clutter-breaking.
With the redesign, Parle Agro targets reveling in Appy Fizz’s exceptional quality and bringing an inquisitive new look to the sparkling fruit-flavoured drink category, ushering in a new era of growth and disruption. The brand is looking to further elevate the Appy Fizz experience and maintain its position as a leading innovator in the market.
Appy Fizz is known for its refreshing and tangy flavour, and this sparkling fruit-flavoured drink has developed as an innovative beverage, creating a new category in the beverage industry. Its innovation in style and taste encouraged many imitations across two decades, within which Appy Fizz unrelentingly dominated the category with a 99% market share. Advertised as a healthier alternative to colas, Appy Fizz continues to wow its audiences.
The joint managing director and chief marketing officer of Parle Agro, Nadia Chauhan, has emphasized the unique position of Appy Fizz as a statement-making beverage that has consistently maintained a distinct and outstanding identity. Despite inspiring numerous similar drinks on the market, Appy Fizz’s unmatched innovation and quality have set it apart.
The essential idea for the Appy Fizz design was to modernize and create a more visually arresting identity and bottle shape, moving the brand away from the huge number of copycats. The company has re-addressed the emphasis, giving the word ‘Appy’ equal prominence to ‘Fizz’, and employed a distinctive font with custom elements. The design retains the brand equity invested in black, white, and red with a nod to the apple in the red dot.”