Specialty tea firm TwiningsOvo joins with Nihilent for a digital centre

TwiningsOvo, a major player in specialty tea, green tea, and infusions that is UK-based, has joined Nihilent for the creation of a digital centre in India. Twinings is part of the larger organisation -Associated British Foods (ABF). Nihilent is a global consulting and change management company that uses a human-centered approach to problem-solving.

This partnership will enable the Twinings and Ovaltine brands (known as TwiningsOvo) to accelerate its digital ambition, build new innovative services and pivot it to the next level of technology maturity. The Centre will act as a pivot for TwiningsOvo to accelerate its digital capabilities and create an ecosystem that will power its business objectives.

Furthermore, the accessibility of a highly-skilled large talent pool will help TwiningsOvo to quickly scale its business technology competences in sync with global business demands. “Nihilent will closely work with the TwiningsOvo Business Technology organization, which has boarded on several transformational initiatives to build a stronger, simpler, faster organisation to drive profitable growth,” Peter Taylor, CFO of Twinings said.
Nihilent is an ideal partner due to its rich experience, broad technology capabilities and good cultural fit, Taylor said. Commenting on the launch of the centre, LC Singh, Director and Executive Vice Chairman, Nihilent said, “TwiningsOvo’s partnership with Nihilent will help accelerate its Digital Transformation initiatives and, at the same time, usher in nimble, agile, and superior digital capabilities.”