PepsiCo India has expanded its energy drink portfolio with the launch of Sting Classic Kick, a new flavour aimed at consumers seeking bold taste experiences and high-energy refreshment. The latest addition strengthens the Sting Energy range while maintaining the brand’s signature youthful, fun, and energetic identity.
To support the launch, the company has rolled out a new campaign featuring actor Lakshya. Set in a stylish restaurant environment, the campaign showcases the actor confidently navigating a tense situation with wit and charisma, embodying the bold personality of Sting Classic Kick.
Commenting on the launch, Diksha Bajaj, Category Head – Energy Portfolio, PepsiCo India, said that Sting Energy continues to drive category growth through innovation and differentiated flavour offerings. She noted that Sting Classic Kick has been introduced to cater to evolving consumer preferences while delivering the energetic experience associated with the brand.
Sharing his experience, Lakshya said the campaign’s cinematic treatment, action-packed sequences, humour, and confident storytelling made the project engaging and memorable. He added that the film effectively captures the distinctive appeal of the new Sting Classic Kick flavour and expressed enthusiasm for audiences to experience the campaign.
With Sting Classic Kick, PepsiCo India aims to offer consumers greater variety while further strengthening its presence in the growing energy drink segment.