#NoMoreMissedCallsFromMom is a campaign created by ITC Sunfeast Mom’s Magic. Kareena Kapoor, who stars in the commercial, urges everyone not to ignore their moms’ phone calls. It is based on a study finding that around 90% of respondents miss their moms’ calls at least once a week. Celebrity mothers Soni Razdan and Bhavna Panday have joined the campaign by posting short films on social media sites that provide a mother’s perspective.
“Mothers are an indispensable part of our lives, yet the majority of us are unable to prioritise them during the working day or week. While many people make an effort to stay in touch with their spouses, friends, and coworkers, they occasionally neglect to prioritise calls from their mothers. A brief talk with a mother can allay her fears and offer the confidence she requires. We believe that the #NoMoreMissedCallsFromMom campaign would raise awareness of this issue and urge people to answer or return their moms’ calls “ITC Limited’s Ali Harris Shere, chief operating officer, Biscuits and Cakes Cluster, Foods Division, stated.
Some people have shared their tales regarding the sorts of phone calls they receive on a daily basis in the campaign film. The film also emphasises how individuals seldom miss a phone call from their boss, friend, or relationship. Many times, folks missed their mother’s calls because they were at work or out with friends.
Because individuals frequently miss their mothers’ phone calls, a video of the participants’ mothers was shown, in which the mothers explained why they like to remain in touch with their children and how they feel if the phone call goes unanswered. Sunfeast Mom’s Magic Ringtone, which may be set against their mother’s touch, is promoted in the film.