Tata Consumer Products, in collaboration with Kerry Ingredients and other key partners, is launching its meat alternatives brand “Simply Better”. Simply Better offers products aimed specifically at the Indian market, such as Awadhi Seekh Kebabs, along with more Western-style options such as plant-based chicken nuggets, plant-based spicy chicken fingers, and plant-based chicken burger patties.
“The Tata brand is synonymous with trust and India’s multicultural heritage, which makes them perfectly placed to take plant-based meats to India’s true mass market,” said Varun Deshpande, MD at GFI India.
With the growing demand for delicious, sustainable plant-based meats available across the length and breadth of the country, the launch of TATA Simply Better could help unlock huge potential in a multibillion-dollar category over the next decade.
The Tata Simply Better range is now available across India via Amazon Prime and Flipkart.