Tetley Green Tea has launched a new functional beverage line with the introduction of Tetley Green Tea Slim Care, infused with L-Carnitine, and Tetley Green Tea Beauty Care with Biotin—redefining the role of green tea in everyday wellness.
Positioned under the bold campaign “Not Your Regular Green Tea,” the range blends science-backed ingredients with taste, offering added health benefits beyond hydration. L-Carnitine, a naturally occurring nutrient, is known for its role in fat metabolism, while Biotin supports healthy hair and glowing skin.
Kriti Sanon, acclaimed actor and wellness advocate, headlines the campaign as the face of Tetley’s new wellness portfolio. “Tetley Green Tea Slim Care is not just refreshing—it’s functional and fits perfectly into a busy lifestyle,” Sanon remarked, underscoring the brand’s shift toward purposeful, convenient wellness.
Puneet Das, President of Packaged Beverages at Tata Consumer Products, emphasized that today’s consumers demand more from wellness beverages. “We’re offering green teas that taste great and support real health goals with proven efficacy.”
The campaign, developed by MullenLowe Lintas, aims to connect with modern Indian consumers through relatable storytelling. Arpan Bhattacharyya, Executive Creative Director, noted that even health-conscious celebrities struggle with consistency. “That’s where Tetley steps in—as a smart and dependable wellness companion.”
With this innovative product expansion, Tetley strengthens its position in the growing functional beverage market, offering a smarter sip for consumers who seek both flavour and fitness.