Tropicana launches Tropicana Crunch is a cereal over which you pour orange juice

What is the right way to eat cereal—whether it goes into the bowl first and then the milk, or the other way around?

Tropicana wants to elevate the discussion and take it to another level. The PepsiCo-owned beverage company announced that it would be launching a product called Tropicana Crunch. The cereal is designed to be eaten with orange juice as an accompaniment, as opposed to milk. Tropicana Crunch is almond and honey flavoured.

This isn’t the first time Tropicana has introduced a jarring product involving its orange juice. In 2021, it introduced orange juice toothpaste. The product was guaranteed to taste good and was introduced to allow people to drink it immediately after brushing their teeth.