Weikfield Foods Pvt. Limited, a brand known for popular items such as Custard Powder, Corn Flour, Baking Powder and Pasta, has announced the release of Weikfield Iron Fortified Pasta. This nutritionally dense pasta is enriched with iron, vitamin B12, and folic acid, providing critical nutrients without sacrificing flavour.
Weikfield’s newest product presents a potential answer for parents, particularly moms, looking for iron-rich solutions for their children without sacrificing flavour. This revolutionary product is one of FSSAI’s first F+-certified pasta in India, addressing the age-old problem of balancing nutrition and flavour.
Weikfield has been a trusted household name for over 60 years and continues to thrill the taste buds of millions of people in India and throughout the world. To increase consumer trust, the company’s current campaign depicts its CEO, D.S. Sachdeva, taking a lie detector exam. This action validates Weikfield Fortified Pasta’s strong nutritional claims, emphasising its high protein, fibre, and iron content, and lack of refined flour (Maida).
“Weikfield has always strived to assist mothers in striking the right balance between taste and nutrition,” Sachdeva stated. “Pasta is frequently mislabelled as junk food in India. Most people are unaware that most pasta, such as Weikfield spaghetti, which is naturally formed from wheat and is frequently eaten with veggies and white spaghetti sauce (loaded with cheese and milk), are nutritious powerhouses. It blends the best parts of Roti, Sabji, and Doodh. As an industry pioneer, we are dedicated to correcting this notion via distinct products and communication.”
“We intended to provide Indian consumers with the flavour of real Italian pasta as well as the power of micronutrients through our iron-fortified pasta line. We have so gone above and beyond to guarantee that we do not compromise on the quality of our product just to match the cost of other items on the market. This announcement is more than simply an addition to our product range; it represents a shift in how pasta is seen as a healthful lunch option for youngsters. Consumers are often suspicious of marketing claims. What better approach to dispel scepticism? I didn’t hesitate when my marketing team suggested I take a lie detector exam on television,” added Sachdeva.
“Iron is the mineral that babies and children require for good health and development,” stated Dr. Indu Khosla. Iron deficiency can have an impact on how older children perform in school. Low iron levels can make it difficult for youngsters to concentrate and lead them to feel weary and weak. And because Weikfield pasta has the same amount of iron as two bowls of spinach, it’s a wonderful alternative.”