Leading QSR (quick service restaurant) brand: Wow! Momo has appointed Mithun Appaiah as the CEO of its FMCG business.
Appaiah is here to demonstrate his ability across brands and roles to build an FMCG vertical with innovative categories spanning momos, sauces, noodles, and beverages, with a focus on creating a vertical for select global markets where the Wow! the branded range would be marketed.
He has 20 years of experience in the FMCG and food and beverage industries and previously was CEO and Executive Director at Innovative Foods. He has also worked at organizations like Nestle, UB Group, and Britannia. Appaiah holds an MBA in Business Administration and Management from IFIM Business School, Bangalore.
Mithun Appaiah, CEO of the company, said, “I am excited to work with amazing people with the right vision and clarity to build a full-stack FMCG business under the brand Wow! This entrepreneurial journey of creating an FMCG vertical from scratch is what excites me the most.”
Sagar Daryani, co-founder and CEO of Wow! Foods, said, “We are confident that Mithun is a perfect fit, having crafted and led growth stories with different kinds of FMCG brands. From agility of strategy to nimble-footed execution, Mithun fits the role of captain of our new ship seamlessly.