ITC Foods is strengthening its premium snacking strategy under the Sunfeast brand as changing consumer preferences and the rapid rise of quick commerce continue to…
View More ITC Expands Sunfeast Premium Play as Quick Commerce Reshapes India’s Biscuit Market
The Bombay High Court has granted interim protection to the Mumbai branch of the Vadilal ice cream business in an ongoing dispute over brand usage…
View More Bombay High Court Grants Interim Relief to Vadilal Mumbai Faction in Brand Rights Dispute
ITC has entered India’s highly competitive carbonated beverages market with the launch of a premium sugar-free cola, marking the company’s latest move to strengthen and…
View More ITC Enters Carbonated Drinks Space with Premium Sugar-Free Cola Push
India’s food regulator has stepped up its action against potentially misleading product claims in the beverage category, issuing notices to six leading companies marketing products…
View More FSSAI Tightens Oversight on Energy Drink Claims; Six Major Beverage Brands Receive Notices