May 12, 2021
Sheetal Cool Products Ltd, Amreli, Gujarat has recently launched its ice cream products in Jammu & Kashmir. The Company has commenced its business with Jammu & Kashmir State and started supplying Sheetal & J’adore Ice Cream at Srinagar, Jammu & Kashmir.
Ice Cream time’s newspaper congratulated Bhupat Bhai Bhuva, MD, Sheetal Cool Product on the commencement of his business in the northern part of India and asked him on the latest venture.
Thanking Ice Cream Time’s team and offering his good wishes during the pandemic, Bhupat Bhai said, “Very few ice cream companies expand their business out of Gujarat limits, yet we have our presence in Gujarat, Rajasthan, Maharashtra, and Madhya Pradesh. This venture is my dream come true and Jammu & Kashmir state has long been in pipeline. To get a good distributor during such hard times of pandemic was also equally difficult, but we got a very good distributor for our products, and yesterday i.e. 10th May we have dispatched our first container to the state”.
Bhupat bhai went on to say, “Surprisingly we have generated quite a good sale market here. Though being farther state, we have started getting a good amount of orders”.
When asked why Jammu & Kashmir for the launch, Bhupat Bhai’s humble reply was that other states have local ice cream brands but J&K does not have any, and Kashmir is a special market because none of the ice cream company agrees to go there. Due to convenient weather, potential market and to top it up with a very good distributor, the company opted to set up there, taking Sheetal Ice cream many steps ahead.
“My message to the industry is that thought ice cream industry is suffering due to pandemic, we can still good better business provided we offer good products, good brands, and good flavours”, addressed Bhupat Bhai Bhuva.
Sheetal Cool Products has listed its 59 products on the Big Basket in Ahmedabad on an online delivery platform. Along with ice cream, various products like Namkeen, Dairy & Sweets, Bakery, and Ready-to-Eat.
Speaking in regard to the share market, on 9th May, the stock has touched an intraday high and low of Rs147.90 per piece and Rs141.95 per piece respectively in early trading hours. Sheetal Cool Products was trading at Rs147.90 per piece higher by Rs10.00 or 7.25% from its previous closing of Rs137.90 per piece on Sensex.