To meet the escalating demand in the region, Dabur is all set to establish a state-of-the-art factory in South India within the next year. CEO Mohit Malhotra confirmed the company’s ambitious venture, emphasizing the goal of tailoring products to the specific needs of the South Indian market.
Currently, South India contributes 20% to Dabur’s domestic sales, marking a significant increase from the past 5–6 years. The company aims to further enhance its market share by identifying gaps and introducing customized products tailored to the preferences of the Southern consumer base. Dabur, known for its diverse product portfolio, is intensifying its manufacturing capabilities by adding new production lines and expanding its operations internationally, focusing particularly on the Middle East and Europe.
Malhotra highlighted the company’s commitment to enhancing manufacturing capacities, stating, “We are creating a framework in the company where we can create products that are exclusively meant for the South of India, for which we have got this framework called RISE, which is regional insights, speed, and execution.”
The upcoming manufacturing unit in South India is part of Dabur’s broader strategy to consolidate and optimize its manufacturing operations. As the company continues to evolve, it is closing down units where tax sunsets are imminent while simultaneously opening new units aligned with the Goods and Services Tax (GST) regime.
Dabur’s focus on South India extends beyond the domestic market, as the company eyes further expansion in international markets. Malhotra highlighted the Middle East and North Africa (MENA) as a key growth frontier, with existing manufacturing facilities in the UAE and plans to explore opportunities in Saudi Arabia. Despite geopolitical challenges, Dabur remains optimistic about the recovery in international markets following the disruptions caused by the COVID-19 pandemic.