Quaker, part of PepsiCo, has introduced its new Protein Rice Crisps as part of efforts to meet the growing consumer demand for protein-rich, functional snacks. The new offering combines a light, airy texture with nutritional benefits, providing 6 grams of protein per serving. The crisps are popped and never fried, gluten-free, and contain no artificial preservatives or flavours, aligning with increasing preferences for clean-label products. Available in both sweet and savoury variants—Chocolate Caramel and Tangy Barbecue—the product also delivers 9 grams of whole grains per serving.
The launch comes at a time when protein has become a key focus in consumer diets, with a majority of Americans actively seeking protein-enriched foods and snacks. By introducing Protein Rice Crisps, Quaker aims to offer more variety in the fast-growing protein snack segment while maintaining taste and convenience. The product also reflects PepsiCo’s broader strategy of enhancing its portfolio with functional ingredients, alongside recent innovations in protein snacks and prebiotic beverages. According to company officials, the move underscores a commitment to delivering products that balance taste with health benefits, catering to evolving consumer preferences and reinforcing the brand’s position in the competitive snacking market.