iD Fresh Food has appointed industry veteran Rajat Diwaker as the India CEO, while PC Musthafa assumes the role of global CEO. This decision is part of the company’s broader global restructuring initiative.Rajat Diwaker, a seasoned professional with over two decades of experience in the FMCG industry, previously served as the managing director of Marico Bangladesh. He also holds a director position on the board of the Foreign Investors’ Chamber of Commerce and Industry (FICCI) Bangladesh.As part of the new global structure, PC Musthafa will continue to serve as the Chairman of the Board of Directors, overseeing global expansions, food-tech capabilities, strategic acquisitions, organizational culture, and driving innovations for the global market.iD Fresh Food is set to implement a growth strategy that includes appointing dedicated business heads and CEOs for each international market. The company is actively recruiting for the position of US CEO. Currently, over a third of iD Fresh Food’s revenues come from markets outside India.In a significant move, iD Fresh Food plans to enter new markets, including Singapore and Australia, in 2024 while expanding its presence in existing markets. PC Musthafa, Global CEO, expressed excitement about these developments, stating, “Under Rajat Diwaker’s able and forward-looking leadership, I’m confident that we will scale new heights and win more hearts in the years to come.”The company’s announcement aligns with the growing consumer demand for fresh and healthy foods, along with opportunities for international market growth. In response to this trend, iD Fresh Food plans to roll out an initial public offering (IPO) over the next three to four years.Recent leadership additions include Megha Latawa as Chief Human Resources Officer (CHRO) for India and international markets, and Enakshi Dasgupta as Head of New Business and New Product Development (NPD). These appointments reflect the company’s focus on strong leadership as it accelerates its global growth plans.Having raised Rs 507 crore in a Series D round of funding in 2022, iD Fresh Food continues to make strides in the food start-up space. The funding round, one of the largest in the sector, was led by a global private equity firm with a focus on the Asia-Pacific region, along with existing investor Premji Invest.
Established in 2005, iD Fresh Food currently operates in over 45 cities across India, the US, and the UAE, boasting a team of more than 1500 employees.