India’s snacking landscape is transforming, with consumers increasingly prioritizing nutrition, cleaner ingredients and functional benefits in their food choices, according to Farmley’s third Healthy Snacking Report unveiled at the India Healthy Snacking Summit (IHSS) 2026.
Based on responses from more than 6,000 participants across different age groups, professions and cities, the report highlights the rise of a more informed consumer seeking purpose-driven snacking options rather than conventional indulgence products.
Protein has emerged as a major consideration in purchase decisions, moving beyond the fitness category into mainstream consumption habits. Around 86 per cent of respondents said protein content influences their snack choices, while nearly one-third indicated a willingness to pay a premium for protein-rich products.
The findings also point to growing demand for natural ingredients and cleaner labels. Nearly 61 per cent of respondents said they preferred snacks sweetened with ingredients such as jaggery and dates instead of refined sugar, reflecting increasing consumer interest in minimally processed alternatives.
Transparency in ingredients has also become a critical factor for consumers. According to the report, 62 per cent of respondents identified ingredient transparency as the most important aspect while selecting a snack brand, significantly outweighing factors such as celebrity endorsements or influencer promotions.
The study also highlighted emerging opportunities in specialised nutrition categories. More than half of the women surveyed expressed interest in snacks designed to support nutritional requirements during different stages of the menstrual cycle, indicating rising awareness around women-focused nutrition products.
Parents are also increasingly focused on healthier eating habits for children. Nearly 60 per cent of parents surveyed said they would be willing to spend more on healthier snack alternatives for their children, signalling a growing premiumisation trend within the kids’ nutrition segment.
Commenting on the findings, Farmley Co-Founder Akash Sharma said consumers are making increasingly deliberate food choices, balancing convenience and taste with health considerations.
“The future of snacking in India is being shaped by consumers seeking functionality, transparency and convenience, while also demanding products that align with evolving taste preferences,” Sharma said.
The report suggests that India’s healthy snacking market is steadily shifting toward functional nutrition, clean-label formulations and category-specific innovations as consumer awareness continues to grow.