Tropicana is keeping the summer spirit alive with the launch of its latest product line, Tropicana Refreshers. The new juice drinks, made with real fruit juice and no artificial sweeteners, are now available at major retailers, including Walmart, Kroger, Albertsons, and Target. The line comes in a variety of refreshing flavours, such as Fruit Punch and Pineapple Mango, offering consumers a vibrant way to stay refreshed as the warm season winds down.
In a statement, James Spalding, Vice President and General Manager at Tropicana Brands Group, emphasized the brand’s mission of spreading joy. “Tropicana exists to deliver joy, and reminding people to savour summer the same way we know they will our refreshers is the perfect way of bringing that to life,” said Spalding.
Following its sale by PepsiCo to private equity firm PAI Partners in 2021 for $3.3 billion, Tropicana has focused on revitalizing its product portfolio under the newly formed Tropicana Brands Group. This includes innovative launches like low-sugar Naked Juice offerings, sparkling drinks, and a lemonade platform, further strengthening the brand’s presence in the beverage market.