Mondelēz International is injecting $79 million (approximately 65 million Swiss Francs) into its Toblerone factory in Bern, Switzerland, signaling a bold push to cement its position as the world’s leading chocolate company by 2030. The investment will enhance production capacity and elevate Toblerone’s premium chocolate offerings, capitalizing on its global brand recognition and dominance in travel retail.
Founded in 1908, Toblerone is manufactured primarily in Bern, where the facility churns out 4 million products daily. The upgrade includes a cutting-edge production line, improvements to chocolate and nougat facilities, and enhanced logistics to meet the rising demand for premium chocolate. Mondelēz described this as one of its most significant investments in its European chocolate network in the past decade.
Despite volatile cocoa prices, which hit record highs in 2024 but have since eased, Mondelēz remains optimistic about chocolate’s enduring appeal. CEO Dirk Van de Put emphasized the resilience of the company’s portfolio, including Toblerone, Cadbury, and Milka, which generated $11.2 billion in sales last year despite a modest 10% price hike. “We still believe very strongly in chocolate,” Van de Put said at the Consumer Analyst Group of New York conference, predicting the company will emerge stronger from market challenges.
Mondelēz, currently the No. 2 player in the $134 billion global chocolate market, is also exploring premium innovations beyond Toblerone. A 2024 partnership with Lotus Bakeries has already produced a Cadbury bar infused with Biscoff pieces, with a Milka version slated for release later this year.