Protein-focused snacking startup SuperYou, co-founded by actor Ranveer Singh and entrepreneur Nikunj Biyani, has closed its first year of operations with an annual recurring revenue (ARR) of ₹150 crore, the company announced on Monday.
Launched in November 2024, SuperYou operates in India’s ₹42,000 crore snacking market, where protein-rich and functional snacks are rapidly gaining traction among health-conscious consumers. The brand said its protein wafer range has been a key growth driver across e-commerce, D2C, quick-commerce, and offline retail channels.
In its debut year, SuperYou sold over 15 million units of its protein wafers and chips. Its retail footprint now spans more than 4,500 modern trade and general trade stores in metros and Tier 2 cities. The products are also available across digital platforms, including Amazon, Flipkart, Blinkit, Swiggy Instamart, Zepto, and the company’s own D2C site.
“From protein snacks to powders, our mission is simple — purposeful, tasty options that fit into your daily life and help celebrate your progress. After one year, this feels like just the start; we’re building a movement for the best version of you,” said co-founder Ranveer Singh.
The company has leaned heavily on digital marketing and influencer partnerships to build visibility among younger consumers, a segment driving demand for high-protein and functional snack offerings.
Looking ahead, SuperYou plans to invest ₹40–50 crore in R&D to expand its portfolio and innovation pipeline. The company has set an ambitious target of becoming a ₹1,000 crore brand within the next two to three years, riding the wave of functional snacking’s rising popularity in India.