The Coca-Cola Company has announced it will discontinue Minute Maid’s frozen canned orange juice and lemonade concentrates in North America, bringing an end to a product line that has been part of American households for nearly 80 years.
The frozen concentrate range will be phased out in the first quarter of 2026, with remaining inventory available in stores until supplies run out. The lineup has included frozen orange juice as well as lemonade variants such as raspberry lemonade, pink lemonade and limeade.
According to the company, the decision reflects a strategic shift toward juice offerings that better align with evolving consumer preferences. Coca-Cola said it is prioritizing formats and formulations that match current demand trends within the broader juice and beverage category.
Minute Maid’s frozen concentrates once dominated breakfast tables in the 1950s and 1960s, offering consumers a convenient way to access orange juice year-round and helping pioneer the early frozen foods market. However, advances in pasteurization and the rise of ready-to-drink juices gradually reduced the relevance of frozen concentrates, which had fallen to a small share of the overall orange juice market by the 2010s.
Today, Minute Maid’s portfolio spans ready-to-drink juices, lemonades, fruit beverages and sugar-free variants, while the brand has also expanded into alcoholic ready-to-drink categories such as hard lemonades and iced teas.
Although Coca-Cola’s juice segment has recently gained some market share—supported in part by the performance of sugar-free Minute Maid products—the wider juice industry continues to face declining consumption as consumers increasingly shift toward functional and alternative beverages.