Colombia-based Libertario Coffee Co. & Roasters is doubling down on India, projecting revenues of ₹100 crore by FY28 as it accelerates expansion in what has emerged as its highest-performing global market.
The specialty coffee chain plans to scale from a single outlet in FY26 to at least eight cafés by March 2027, targeting ₹45 crore in revenue in the interim, before crossing the ₹100 crore milestone the following year, co-founder Miguel Villaquiran said.
Despite operating across markets such as Colombia, Mexico, Chile, and Costa Rica, the company has seen exceptional early traction in India since its entry in July 2025.
“India is our highest-performing market globally at a unit level, with nearly double-digit revenue multiples compared to Latin America on a per-store basis,” Villaquiran noted.
A key driver of this performance is distinct consumer behaviour. Unlike Western markets, Indian consumers tend to pair coffee with food, pushing average ticket sizes beyond ₹1,000—almost twice global benchmarks.
The brand has also reported strong unit economics, with over 10,000 monthly transactions per store and profitability from the first month of operations. Company-level profitability has been achieved from day one, according to the company.
Libertario is adopting a cluster-led expansion strategy, focusing initially on Delhi NCR to build brand density, customer loyalty, and operational efficiencies before entering other metro markets.
Investment per café ranges between ₹1.5 crore and ₹3 crore for a typical 1,500 sq. ft. outlet, with a payback period of under 18 months in India. To support growth, the company is also setting up a roastery in Gurugram to serve 5–6 cafés and maintain quality control.
Local sourcing remains a core pillar of its India strategy, with 70–75% of coffee beans procured domestically and the rest imported from Colombia. The brand is also tailoring its menu to local preferences, offering 25–30 beverage SKUs and 30–35 food items.
On the digital front, Libertario has partnered with Swiggy and Zomato, which already contribute around 7% of its sales within weeks of onboarding.
Globally, Libertario operates a vertically integrated model, managing everything from coffee plantations in Colombia to exports across 32 countries and retail café operations.
“Our origin as coffee producers gives us a deep advantage in sourcing, quality, and profiling—something that’s difficult to replicate,” Villaquiran said.