Westlife Foodworld, which operates McDonald’s restaurants across West and South India, has launched a new brand campaign titled ‘Let’s Family at McD’ as part of the celebrations marking 30 years of McDonald’s presence in India.
Created by McCann India 4, the campaign is built around a brand anthem penned by renowned lyricist and advertising veteran Prasoon Joshi. The initiative highlights the evolving meaning of family in modern India, extending beyond traditional relationships to include friends, colleagues, communities, and other meaningful connections.
The campaign reflects on the role McDonald’s has played in everyday moments over the past three decades, from after-school snacks and post-exam celebrations to first dates, office lunches, birthday parties, and late-night drive-thru visits. Through these shared experiences, the brand aims to position itself as a place where people come together and create lasting memories.
Speaking on the launch, Akshay Jatia, CEO of Westlife Foodworld, said the campaign celebrates an inclusive definition of family that mirrors how people connect today. He added that McDonald’s remains committed to being a welcoming space where customers can continue to create memorable experiences.
Joshi noted that the concept of family in India goes beyond conventional definitions and includes people who provide support, companionship, and acceptance. He said the campaign seeks to celebrate these diverse relationships and the role McDonald’s has played in bringing people together over the years.
Rahul Mathew, Chief Creative Officer at McCann India, said the campaign acknowledges that modern families are often formed through shared experiences, passions, and relationships rather than solely through biological ties.
The campaign will be rolled out across digital platforms and McDonald’s outlets, supported by a digital-first marketing strategy designed to engage consumers across generations.