Feb 20, 2020
According to data accessed by business intelligence platform Tofler, Coca-Cola India’s net profit rose 14% to Rs 631 crore in 2019 2020. Revenue from operations was up 10% to Rs. 2,310 crore, helped largely by its water brand GlaceauSmartwater.
The packaged drinking water market in India was estimated at Rs. 7,040 crore in 2016 and is projected to reach Rs 15,080 crore in 2021, as per research firm Euromonitor International.
Glaceau, launched by the American beverage maker in 2018, is now the second largest premium water brand in the county. India is now the fourth largest market globally for the smartwater brand, with a target to be in 90,000 outlets by the end of 2019.
GlaceauSmartwater is vapour-distilled water with electrolytes added for taste and is sold as a premium product globally. It is the fourth water brand that was launched by Coca-Cola in India. It entered the bottled water market in India with the launch of Kinley in 2000 and deepened the portfolio with Bonaqua in 2016 and active hydration beverage brand Aquarius.