The seasonal weather forecast for the hot weather season that runs from March to May 2024 has been given by the India Meteorological Department (IMD) lately. The prediction indicates that at this time, maximum temperatures above average are anticipated throughout the majority of the nation. The Indian ice cream market is probably going to be greatly impacted by this weather forecast.
From March to May, most sections of the nation are expected to see more heatwave days, with the exception of northeast India, the western Himalayan region, the southwest peninsula, and the west coast. This prediction predicts that many parts of India will see higher-than-average temperatures, generating ideal circumstances for increasing demand for cooling items like ice cream.
Although March delivered colder breezes to northern India, temperatures are progressively rising as the region approaches summer. Cities such as Lucknow and Chandigarh have already seen an increase in ice cream sales as the weather warms. Industry analysts expect that the summer season will soon arrive, resulting in a major increase in ice cream demand and the possibility of establishing new industry sales records.
Experts in the ice cream industry predict that 2024 will be one of the most successful years in terms of sales and new flavour introductions. Ice cream pushcart sales are also increasing, particularly in northern India, indicating a positive outlook for the business in the next year.
An in-depth review of current weather trends, which include good conditions and rising temperatures across India’s many regions, shows a large increase in ice cream consumption. As summer approaches and a favourable business climate prevails, industry estimates predict an outstanding year for the Indian ice cream industry. This predicted success is likely to be marked by increased sales, the launch of new flavours, and higher levels of consumer satisfaction.