India is a place of festivals, with fresh reasons to rejoice every day. Baskin Robbins, the world’s top ice cream brand, chose to spread #TheGiftOfHappyness with their all-new and unique ‘Happyness Gift Pack,’ an all-new gift hamper that is great for any special occasion, in order to add to this magnificent tradition. With this timely debut, the firm hopes to inject some much-needed freshness and excitement into the already available giving alternatives. Its goal is to assist clients in making the transfer to a new and interesting choice.
The ‘Happyness Gift Pack’ is aimed mostly at young adults, millennials, and middle-aged people living in India’s metropolitan centres who are always looking for something unique to give to their loved ones to make them feel special. The premium ‘Happyness Gift Pack’ is a super-convenient and innovative present solution to make every event special, in addition to bearing the trademark of the world’s most adored ice cream brand.
The ‘Happyness Gift Pack’ consists of two family packs of ice cream (customers can choose their two favourite flavours from multiple options), six crunchy waffle cones, two different fun toppings (aka chocolate sprinkles & chopped almonds), Hershey’s Chocolate sauce sachets, and a premium ice cream scooper for a sweet and unforgettable ice cream parlour experience at home. The gift set is appropriate for any occasion, including holidays like as Diwali and Bhai Dooj, as well as birthdays, anniversaries, housewarming celebrations, proposals, and family get-togethers.
Graviss Foods CEO Mohit Khattar commented on the launch, saying, “Baskin Robbins, as the world’s largest ice cream company, is dedicated to leaving a lasting legacy in every country where it operates. We now want to develop through goods and ideas that resonate with customers, having established a solid presence and a thorough grasp of the Indian market. We are convinced that our brand-new ‘Happyness Gift Pack’ will bring much-needed excitement and freshness to gifting in India, as well as a large grin to the faces of all recipients.”