More than 150,000 trade visitors between the two events: the return in person of HostMilano and Tuttofood, which just concluded at Fiera Milano in Rho in collaboration with Meat-Tech, surpassed all expectations.
“The risk of going back to face-to-face meetings paid off,” says Luca Palermo, CEO and general manager of Fiera Milano. There was a strong willingness to transact business in person, as evidenced by the over 150,000 visitors who met with over 2,700 firms. This vitality, along with the new Fiera Milano partnerships, underlines the supply chain strategy that the Italian agri-food and hospitality economy need to offer itself organically overseas.”
The expanding importance of Fiera Milano as a European exhibition centre and internationalisation engine for Italian firms of all sizes is reinforced by crowded aisles and spirited discussions at the displays. A consistent and organic strategy, as seen by the steady expansion in overseas purchasers, which was also achieved in partnership with the ICE Agency.
The new cooperation with Filiera Italia and Coldiretti will market Made in Italy agri-food products in creative ways across the world, with the goal of tripling export value. On the other hand, a recent deal with Informa Market, one of the world’s leading trade show organisers with over 450 events under its belt, will expose enterprises participating in Fiera Milano events to even more important overseas markets. The involvement of Italian firms in future editions of FHA-HoReCa, an event dedicated to food and hotels organised by Informa in Singapore, is one of the first events.
“The partnership between Fiera Milano and Informa Markets—which will continue in Palermo—begins in the food and hospitality sectors, where we are global leaders, and then expands to other industries. We are confident that this cooperation will provide more opportunities for internationalisation to enterprises attending trade shows. Our goal remains the same: to improve our position as a European hub capable of hosting international conferences and events. This is why we are putting a greater emphasis on forming collaborations with important worldwide companies.”