Beyond Snack, known for its banana chips, is planning geographical expansion and product innovation as it sets its sights on reaching the Rs. 100 crore revenue milestones this fiscal year. The company is poised to penetrate Tier 2 and Tier 3 regions of India while simultaneously venturing into international markets across 12 countries with its latest product offerings. Despite initially focusing on Tier 1 and metro cities, Beyond Snack is gearing up to extend its footprint to newer territories.
With a current presence in 21 cities and 10 states in India, as well as in countries like the U.S., UAE, Australia, Sweden, Qatar, Nepal, Singapore, and Mauritius, the brand is strategically positioning itself for global expansion.
Madhu Manas, co-founder of the company, emphasized the importance of increasing retail touch points, aiming to double the brand’s presence to 40,000 outlets across India in the current fiscal year. Recent launches, such as coconut oil-based banana chips in rock salt and wavy-style variants, underscore the brand’s commitment to continuous innovation within the category.
Looking ahead, Beyond Snack plans to roll out more innovations in FY25, leveraging the growing confidence consumers have in the brand. Madhu highlighted the significance of retail visibility in driving impulse purchases, identifying distribution as a key focus area for achieving revenue targets.
In a notable shift, the company anticipates a reversal in online and offline sales contributions, with offline channels expected to surpass online channels as the brand intensifies its offline presence. Madhu emphasized a prudent approach to expenditure, focusing on sustainable growth while exploring new marketing avenues to enhance distribution synergy between online and offline channels.