‘‘Beyond Snack’’ has emerged as a trailblazer, celebrating its third anniversary with a revolutionary approach to banana chips. ‘Beyond Snack’ recognized the pivotal role of branding in fostering trust and long-term value, placing a strong emphasis on cultural engagement, quality, and reliability.
Traditionally dominated by unorganized players, the banana chips market faced challenges rooted in uncertain product quality, manufacturing processes, and cooking methods. ‘Beyond Snack’ addressed these concerns by implementing consistent cooking and quality standards, ensuring uniform taste and texture across every production batch.
Determined to establish trust through branding, ‘Beyond Snack’ introduced innovative multi-layer packaging, differentiating itself from the traditionally transparent packaging that often led to rancidity. This strategic move not only ensured extended shelf stability but also garnered widespread consumer acceptance and loyalty.
Leveraging the power of e-commerce, ‘Beyond Snack’ adapted swiftly during the COVID-19 outbreak, positioning itself successfully on major platforms like Amazon and Flipkart. Recognizing the importance of broadening its reach, the brand strategically expanded its distribution channels, operating through 70 distributors across key regions in India.
While excelling in the Indian market, ‘Beyond Snack’ showcased its global prowess by establishing a presence in the USA, UK, Canada, Australia, New Zealand, Singapore, Mauritius, Qatar, and Kuwait. The brand cleverly leverages the familiarity of Kerala Banana Chips among the Indian diaspora in Middle Eastern and Arab countries.
‘Beyond Snack’’s marketing excellence revolves around its core narrative of hygienically prepared, tastiest food. The brand’s “24 Carat Taste” campaign emphasized its commitment to quality and flavor, solidifying its unique selling proposition.
Looking ahead, ‘Beyond Snack’ envisions expanding its geographical presence to 27,000 outlets across 25 cities in 10 states through 120 distributors. The company not only contributes to its own growth but also demonstrates social responsibility by partnering with over 200 farmers, with plans to collaborate with 1,000+ farmers in the next two years, recognizing the untapped potential in the banana supply chain. ‘Beyond Snack’’s journey is not just a snack revolution; it’s a commitment to excellence, innovation, and positive impact.