May 5, 2021
Big Bazaar – Future Group’s retail chain – is all set to compete with leading e-retailers as it enters in ‘two-hour express home delivery service’ segment, hence aiming to double its sales contribution from online business within a month’s time.
The company has announced “click-to-home” online shopping festival, the “Home Delivery Sale” and is extending the two-hour home delivery service, started last month to all stores.
Big Bazaar has now extended its two-hour home delivery service to 150 cities.
According to Future Group CMO – Digital, E-commerce and marketing Pawan Sarda, in certain markets, Big Bazaar is already getting around 40 percent of its sale order online.
The two-hour home delivery service has also got an encouraging response from customers amidst the sharp rise in pandemic cases and travel restrictions imposed by several state governments to break the chain of the COVID-19 infection.
Home delivery service has surely picked up. In metros like Mumbai, Delhi, Bengaluru, 10-15 per cent business is coming from home delivery and it’s growing,” said Sarda.
Big Bazaar will be doubling our online business in a month. Our aim is to reach one lakh online orders per day.
Now, people avoid crowding at stores and Big Bazaar is reaching to customers, with its available assortments at their doorsteps, Sarda added.
Presently e-tailers like Amazon, Big Basket are providing express delivery in select areas. Swiggy is also providing a two-hour grocery delivery service in over 125 cities in India during this pandemic.
Big Bazaar, under its first online shopping festival, which started from May 1 to May 9, will provide free home delivery, cashback and offers on the product.
Last month, lenders of the Future Retail had approved a debt recast plan that offered easier repayment options.
The promoters of the Kishore Biyani led a group had in August last year entered into a Rs 24,713 crore deal with Reliance Retail Ventures Ltd, part of Reliance Industries Ltd, to sell its retail, wholesale, warehousing and logistics business.
It has already received clearance from CCI, SEBI and bourses and the scheme of arrangement is now awaiting the nod from NCLT and shareholders.
Reliance Retail has also extended the timeline for the deal to be completed by six months to September 30, 2021.