Oct 31, 2020
With the biscuit industry one of the fastest-growing food segments in India, leading FMCG player the Bonn Group of Industries has launched Choco nutty cookies, giving consumers another reason to indulge in their most loved cookies segment Chocolate & nuts. The Choco nutty cookies are rich in cocoa, nuts, and choco chips, which are poised to deliver a delightful experience to…
Biscuit industry has been the fastest-growing food segments in India, and cashing this Bonn Group of Industries have launched Choco nutty cookies, expanding its portfolio in the most loved cookies segment Chocolate & nuts. The Choco nutty cookies are rich in cocoa, nuts, and Choco chips, and will be a delight for chocolate lovers.
Because nearly 50% of its population is under the age of 25 years, these rich chocolate cookies are the most popular flavour among kids and youngsters.
With the festival season going on, the time is potentially a huge FMCG market. Gifting and celebratory occasions are a popular trend among consumption favouring online-glued millennial generations.
Premium biscuits are the ideal gift for this age group.
Addition of chocco nutty cookies Bonn’s portfolio is one more step in the direction of staying in tune with the evolving taste needs of a modern-day consumer. It will also help the giant FMCG company penetration in the high biscuit consuming states of Punjab, Haryana & Delhi NCR.
Biscuits are in the second of our core business products of Bonn and the plan is to incrementally expand with greater value-for-money and innovative output. This will facilitate Bonn’s calculated expansion while guaranteeing the brand remains sustainable in the long run.
In India, Biscuits are very popular both in urban and rural demographics with proportions of those consuming them going up to 94% and 83% respectively. The changing lifestyle and increased consumption of packaged food during the COVID-19 pandemic are the main drivers of the industry. The FMCG sector as a whole is the fourth largest sector in the Indian economy and provides employment to around 3 million people accounting for approximately 5% of the total factory employment in India.