Britannia Treat Croissant and Havmor Blockbuster have joined hands to launch the Croissant Blockbuster ice cream sandwich, combining filled croissants with indulgent ice cream in three flavour combinations.
Britannia and Havmor Ice Cream have teamed up to bring the popular croissant-and-ice-cream combination to consumers through a new dessert format — the Croissant Blockbuster ice cream sandwich.
The collaboration combines Britannia Treat Croissant with Havmor Blockbuster ice cream across three pairings: Vanilla Croissant with Triple Choco, Mixed Fruit Croissant with Wild Berries, and Cocoa Croissant with Triple Chocolate.
The new format brings together the soft, filled texture of the croissant with the richer profile of ice cream, positioning the product around the growing consumer interest in experiential and unconventional food combinations.
Shekhar Agarwal, GM – Marketing, Cakes, Rusk and Croissant, Britannia, said the collaboration was aimed at offering consumers a new way to enjoy familiar products.
Rishabh Verma, CMO and Vice President – Marketing, Havmor Ice Cream, said the partnership builds on the growing popularity of the viral croissant-ice cream trend, where consumers are turning simple food combinations into experiences that can be shared socially.
According to Verma, the collaboration is part of Havmor’s focus on developing new formats that make ice cream more experiential and give consumers additional occasions to engage with the brand.
The launch reflects a wider shift in the food and dessert market towards cross-category collaborations, where established brands combine familiar products to create new consumption formats.