Britannia Marie Gold, a renowned biscuit brand, has unveiled HerStore, a digital platform tailored to support women entrepreneurs across India. This initiative, as outlined in a recent media release, seeks to democratize entrepreneurship by providing a marketplace where women entrepreneurs can showcase their products and services. More than just a commerce platform, HerStore aims to foster community-building and empowerment among women entrepreneurs.
Under the slogan “Saath Judo, Saath Udo,” HerStore envisions creating a supportive digital ecosystem where womenpreneurs uplift each other, expand their horizons, and achieve more, according to the company.
Amit Doshi, the chief marketing officer at Britannia Industries, expressed optimism about the marketplace’s potential to democratize the entrepreneurial landscape for women. He emphasized that the ease of managing a business on HerStore, coupled with the extensive Britannia Marie Gold community in India, will provide significant opportunities for women entrepreneurs.
HerStore offers a plethora of resources, including training, workshops, and upskilling videos tailored to equip women entrepreneurs with the necessary skills and knowledge to thrive in today’s dynamic market. Additionally, a dedicated community will facilitate knowledge sharing and mentoring among womenpreneurs.
Strategically designed, HerStore adopts a zero percent commission model and imposes no additional costs on sellers, with plans to expand its reach by offering the platform in multiple Indian languages to ensure inclusivity and accessibility.
Conceptualized by the MullenLowe Lintas group and developed by Hash Connect, HerStore boasts a robust technology platform aimed at empowering women entrepreneurs while delivering a seamless user experience.