Britannia Industries Ltd has announced that its Treat Croissant business has crossed Rs. 100 crore in revenues within a year of its launch and it is now targeting Rs. 300 crores in the next three years.
The Treat Croissant recipe has been made in such a way that it caters to the Indian palette. “Our play in the croissant category is on a firm footing now, and we believe that there is tremendous headroom for growth. We will be looking to develop the nascent category through consumer-led franchise building and popular flavour extensions. Our target is to hit the Rs 300 crore mark in three years”, Britannia’s executive vice chairman & managing director Varun Berry said.