Catch Spices, a flagship brand of DS Group, has achieved a significant milestone by surpassing Rs 1,000 crore in sales, the company announced. This achievement underscores Catch’s robust growth trajectory, with a remarkable 24% year-on-year expansion over the past two years. The brand boasts a widespread presence, spanning over seven lakh retail touch points and backed by 1,500 distributors.
Rajiv Kumar, Vice Chairman of DS Group, highlighted the strategic shift in focus from metropolitan to second- and third-tier cities, aiming to deepen market penetration even in towns with populations as small as a lakh.
DS Group, renowned for its diversified product portfolio encompassing spices, confectionery, ready-to-eat mixes, luxury chocolates, and gourmet retail ventures, has surpassed the billion-dollar revenue mark at the group level. Alongside Catch Spices, the group’s acclaimed brands include Pulse confectionery, Pass Pass mouth freshener, and the upscale culinary experiences offered by L’Opera and Le Marche gourmet retail, along with the indulgence of Laderach luxury chocolates.
Expounding on expansion plans, Kumar outlined the group’s intention to upscale its presence in modern-format stores and quick commerce platforms. Moreover, the portfolio is set to diversify into ready-to-cook pastes, gourmet gravies, and other table-top seasonings, with a keen focus on digital-first products and regional customization to cater to local palates.
Unlike some competitors who have pursued growth through acquisitions, DS Group emphasizes organic growth in the spice business. The packaged spice sector, estimated at Rs. 34,000 crores, exhibits a robust growth rate of 18% year-on-year. Key players in this sector include MDH, ITC, Dabur, MTR, and Everest, among others, with ITC and Dabur notably venturing into the category through acquisitions.