So, Sprite has grown to become a billion-dollar brand in the Indian market, driven by locally adapted, occasion-based marketing campaigns and screen time. Sprite is…
View More Sprite grows to become billion-dollar brand in IndiaCategory: Beverages
Nestlé’s Blue Bottle pushes its way into instant coffee segment
According to a release, Blue Bottle Coffee, which is majority owned by Nestlé, is launching an instant espresso that will allow consumers to prepare luxury…
View More Nestlé’s Blue Bottle pushes its way into instant coffee segmentCoca-Cola reformulates and Freestyles its way to new drink offerings
A long row of beverage tastings lined the Coca-Cola counter, with sips of Coconut Lime Vitamin Water, Flat White Costa Coffee from a can and…
View More Coca-Cola reformulates and Freestyles its way to new drink offeringsBy 2025, Nestlé aims to invest $613 million in India
The large-scale investment, according to the Swiss food and beverage company, would be its largest ever in the Indian market and comes in response to…
View More By 2025, Nestlé aims to invest $613 million in IndiaTocklai Tea Research Institute to bring the world’s first R&D-led sustainability code
Tocklai has been the leading R&D organisation globally in the field of tea research and engineering since 1911. Through its wide range of R&D activities…
View More Tocklai Tea Research Institute to bring the world’s first R&D-led sustainability codePepsi brings S’mores for its fans
Commonly associated with a campfire, PepsiCo is hoping a canned version of the S’mores will quench heightened consumer demand for the popular treat. The soda…
View More Pepsi brings S’mores for its fansPepsiCo will invest Rs. 3,740 crores in four industrial units in Uttar Pradesh
Through fast-track mode, Varun Beverages Ltd, all India franchisee of PepsiCo, has been allotted land in Gorakhpur, Amethi, Prayagraj, and Chitrakoot by the Uttar Pradesh…
View More PepsiCo will invest Rs. 3,740 crores in four industrial units in Uttar PradeshVarun Beverages—the PepsiCo bottling plant to come up in Prayagraj, Uttar Pradesh
Nand Gopal Gupta “Nandi”—the Uttar Pradesh Minister for industrial development, export promotion, NRI and investment promotion, has stated that Varun Beverages—the second largest bottling company…
View More Varun Beverages—the PepsiCo bottling plant to come up in Prayagraj, Uttar PradeshReliance is in talks to buy more FMCG brands
In a bid to brace its fast-moving consumer goods (FMCG) play, Reliance is in talks to obtain brands such as Garden Namkeens from CavinKare, besides…
View More Reliance is in talks to buy more FMCG brandsReliance Industries acquires Pure Drink Group’s soft drink brands Campa and Sosyo
To scale up its FMCG business, Reliance Industries has taken on board soft drink brands Campa and Sosyo from Pure Drink Group. With this acquisition,…
View More Reliance Industries acquires Pure Drink Group’s soft drink brands Campa and Sosyo