Rasna joins the ranks of Hrithik Roshan, Karisma Kapoor, Akshay Kumar, Rohit Sharma, Paresh Raval, Anupam Kher, Kapil Dev, Virendra Sehwag, Genelia D’Souza, Saina Nehwal,…
View More This summer, Rasna will welcome Chhota Bheem as its new brand ambassadorCategory: Beverages
Nostalgic bunch of young entrepreneurs creates modern avatars of traditional recipes
Young entrepreneurs in India are reinventing the traditional recipe that has been part of the country’s culture for a long time. They are actually creating…
View More Nostalgic bunch of young entrepreneurs creates modern avatars of traditional recipesGovt rejects demands of large global and domestic beverage firms to exempt plastic straws from a ban
Some large global and domestic beverage firms have asked the Indian government to exempt some plastic straws from a ban that takes effect on July 1. But…
View More Govt rejects demands of large global and domestic beverage firms to exempt plastic straws from a banIDAM, House of Brands acquires another Food and Beverage Brand, Bevzilla
IDAM House Of Brands, a conglomerate of various Direct-to-Consumer (D2C) brands, has acquired another Food and Beverage Brand, Bevzilla, the curator of India’s first Instant…
View More IDAM, House of Brands acquires another Food and Beverage Brand, BevzillaVarun Beverages will produce “Kurkure Puffcorn.”
Varun Beverages recently stated that the company’s board of directors authorised a proposal to enter into a deal with PepsiCo India Holdings Private Limited to…
View More Varun Beverages will produce “Kurkure Puffcorn.”Coca-Cola Is Launching These 3 New Beverages
Big things are on the way from Coca-Cola this year. In 2022, the beverage giant is updating its roster with three new drinks to come. Coca-Cola is offering…
View More Coca-Cola Is Launching These 3 New BeveragesMaaza became bigger than Coke with Rs. 2,826 cr in FY21
In the domestic market, Maaza, the indigenous fruit drink brand, has reported total sales of Rs. 2,826 crore in FY21, which is way higher than…
View More Maaza became bigger than Coke with Rs. 2,826 cr in FY21Beverage makers Coca-Cola and PepsiCo noted India as a key growth market in their global earnings
Coca-Cola and PepsiCo, two of the world’s largest beverage companies, cited India as a critical developing growth market in their global December quarter earnings, as…
View More Beverage makers Coca-Cola and PepsiCo noted India as a key growth market in their global earningsThums Up, launched 45 years ago, became a billion-dollar brand in 2021
Global soft drinks behemothThe Coca-Cola Company, which owns the Indian soft drink brand Thums Up, acquired it in 1993, when the Atlanta-headquartered company re-entered the…
View More Thums Up, launched 45 years ago, became a billion-dollar brand in 2021Coke cans get a makeover Beverage giant Coca Cola is unveiling a new look for flavored Coke products. Its part of the company’s renewed focus…
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