On the e-commerce platform, the FMCG firm has teamed with Flipkart to introduce an Ayurvedic health drink. Vita is Dabur India’s first entrance into the…
View More Dabur India expands into the health food and beverage marketCategory: Beverages
Svami – the non-alcoholic beverage firm forays into energy drinks/mass-priced drinks segments
Non-alcoholic beverage firm –SVAMI – plans to enter the energy drinks segment and mass-priced drinks, as part of its strategy to tap into the mainstream…
View More Svami – the non-alcoholic beverage firm forays into energy drinks/mass-priced drinks segmentsCoca-Cola’s partnership with Sourav Ganguly as an Ambassador extended for next 3 years
Coca-Cola India has extended its association with former Indian skipper and BCCI President Sourav Ganguly as its ambassador for another three years. Ganguly, now President…
View More Coca-Cola’s partnership with Sourav Ganguly as an Ambassador extended for next 3 yearsUsing local ingredients to be industry’s core focus: Coca-Cola India
Coca-Cola India thinks that using India’s own farm ingredients will continue to be the core focal point for the industry. Likewise evolving a hyper localised…
View More Using local ingredients to be industry’s core focus: Coca-Cola IndiaRasna enter soft drink category with launch of “Indie Cola”
Soft drinks concentrate brand Rasna brings Made in India soft drink called ‘Indie Cola’. It is entering a segment that is dominated by the likes…
View More Rasna enter soft drink category with launch of “Indie Cola”Rasna’s ‘Indie Cola’ drink will compete with Pepsi and Coca-Cola
Before Pepsi and Coca-Cola entered the Indian market, Rasna was the preferred beverage. It was also one of the top marketers on Doordarshan, and its…
View More Rasna’s ‘Indie Cola’ drink will compete with Pepsi and Coca-ColaTCPL launches carbon negative Himalayan Water in the UK
Tata Consumer Products Ltd (TCPL) is entering the UK market with its water portfolio through the launch of its premium natural mineral water brand Himalayan…
View More TCPL launches carbon negative Himalayan Water in the UKFood and beverage manufacturers face severe scarcity of tin cans and peel-off packaging
Manufacturers of food, beverages, paints, room fresheners and pharmaceuticals are facing severe scarcity of tin cans and peel-off packaging that is compelling them to delay…
View More Food and beverage manufacturers face severe scarcity of tin cans and peel-off packagingBy 2030, PepsiCo hopes to restore more water than it consumes
In a statement, PepsiCo stated that by 2030, company hopes to be net water positive, or to restore more water than it consumes. If PepsiCo…
View More By 2030, PepsiCo hopes to restore more water than it consumesTo strengthen its hold in rural India PepsiCo extends its partnership CSC’s Grameen eStoreplatform
PepsiCo has announced the extension of its partnership with the government-supported CSC’s Grameen eStoreplatform in three more states -Andhra Pradesh, Madhya Pradesh, and Jharkhand –…
View More To strengthen its hold in rural India PepsiCo extends its partnership CSC’s Grameen eStoreplatform