Coca-Cola and PepsiCo, two of the world’s largest beverage companies, cited India as a critical developing growth market in their global December quarter earnings, as…
View More Beverage makers Coca-Cola and PepsiCo noted India as a key growth market in their global earningsCategory: Beverages
Thums Up, launched 45 years ago, became a billion-dollar brand in 2021
Global soft drinks behemothThe Coca-Cola Company, which owns the Indian soft drink brand Thums Up, acquired it in 1993, when the Atlanta-headquartered company re-entered the…
View More Thums Up, launched 45 years ago, became a billion-dollar brand in 2021Coke cans get a makeover Beverage giant Coca Cola is unveiling a new look for flavored Coke products. Its part of the company’s renewed focus…
View MorePepsiCo launches energy drink Baya in joint venture with Starbucks
In collaboration with Starbucks, PepsiCo introduces Baya, a ready-to-drink energy beverage. The drink, which contains caffeine naturally found in coffee fruit as well as the…
View More PepsiCo launches energy drink Baya in joint venture with StarbucksIn Thums Up’s latest campaign, Jasprit Bumrah says, “Soft drink nahi, toofan.”
Ogilvy produced the campaign, which was brought to life through a TV commercial and digital interventions. Thums Up, Coca-Cola India’s home-grown brand, has launched a…
View More In Thums Up’s latest campaign, Jasprit Bumrah says, “Soft drink nahi, toofan.”Strategic partnership between BenLink and Alfa Laval to expand services in the food and energy industries
BenLink, a company owned by the Swiss technology group Bühler, is proud to announce its strategic partnership with Alfa Laval, a world leader in heat…
View More Strategic partnership between BenLink and Alfa Laval to expand services in the food and energy industriesGeorge Kovoor has been appointed Senior Vice President-Beverages at PepsiCo India
Kovoor most recently served as SVP International (away from home) at PepsiCo’s global headquarters in New York. George Kovoor has been named Senior Vice President-Beverages…
View More George Kovoor has been appointed Senior Vice President-Beverages at PepsiCo IndiaPepsiCo unveils limited-edition festive packs of 7Up for Tamil Nadu market
With the harvest festival of Pongal coming, PepsiCo has revealed specifically curated limited edition packs of its popular soft drink ‘7Up’ for the Tamil Nadu…
View More PepsiCo unveils limited-edition festive packs of 7Up for Tamil Nadu marketMad Over Donuts expands into the beverage market
It has relaunched a new line of chocolate beverages, as well as hot and cold coffees. Donuts and coffee go together like peanut butter and…
View More Mad Over Donuts expands into the beverage marketDabur India expands into the health food and beverage market
On the e-commerce platform, the FMCG firm has teamed with Flipkart to introduce an Ayurvedic health drink. Vita is Dabur India’s first entrance into the…
View More Dabur India expands into the health food and beverage market