In collaboration with Starbucks, PepsiCo introduces Baya, a ready-to-drink energy beverage. The drink, which contains caffeine naturally found in coffee fruit as well as the…
View More PepsiCo launches energy drink Baya in joint venture with StarbucksCategory: Beverages
In Thums Up’s latest campaign, Jasprit Bumrah says, “Soft drink nahi, toofan.”
Ogilvy produced the campaign, which was brought to life through a TV commercial and digital interventions. Thums Up, Coca-Cola India’s home-grown brand, has launched a…
View More In Thums Up’s latest campaign, Jasprit Bumrah says, “Soft drink nahi, toofan.”Strategic partnership between BenLink and Alfa Laval to expand services in the food and energy industries
BenLink, a company owned by the Swiss technology group Bühler, is proud to announce its strategic partnership with Alfa Laval, a world leader in heat…
View More Strategic partnership between BenLink and Alfa Laval to expand services in the food and energy industriesGeorge Kovoor has been appointed Senior Vice President-Beverages at PepsiCo India
Kovoor most recently served as SVP International (away from home) at PepsiCo’s global headquarters in New York. George Kovoor has been named Senior Vice President-Beverages…
View More George Kovoor has been appointed Senior Vice President-Beverages at PepsiCo IndiaPepsiCo unveils limited-edition festive packs of 7Up for Tamil Nadu market
With the harvest festival of Pongal coming, PepsiCo has revealed specifically curated limited edition packs of its popular soft drink ‘7Up’ for the Tamil Nadu…
View More PepsiCo unveils limited-edition festive packs of 7Up for Tamil Nadu marketMad Over Donuts expands into the beverage market
It has relaunched a new line of chocolate beverages, as well as hot and cold coffees. Donuts and coffee go together like peanut butter and…
View More Mad Over Donuts expands into the beverage marketDabur India expands into the health food and beverage market
On the e-commerce platform, the FMCG firm has teamed with Flipkart to introduce an Ayurvedic health drink. Vita is Dabur India’s first entrance into the…
View More Dabur India expands into the health food and beverage marketSvami – the non-alcoholic beverage firm forays into energy drinks/mass-priced drinks segments
Non-alcoholic beverage firm –SVAMI – plans to enter the energy drinks segment and mass-priced drinks, as part of its strategy to tap into the mainstream…
View More Svami – the non-alcoholic beverage firm forays into energy drinks/mass-priced drinks segmentsCoca-Cola’s partnership with Sourav Ganguly as an Ambassador extended for next 3 years
Coca-Cola India has extended its association with former Indian skipper and BCCI President Sourav Ganguly as its ambassador for another three years. Ganguly, now President…
View More Coca-Cola’s partnership with Sourav Ganguly as an Ambassador extended for next 3 yearsUsing local ingredients to be industry’s core focus: Coca-Cola India
Coca-Cola India thinks that using India’s own farm ingredients will continue to be the core focal point for the industry. Likewise evolving a hyper localised…
View More Using local ingredients to be industry’s core focus: Coca-Cola India