Coca-Cola-backed Powerade has entered the fast-growing functional hydration market with the launch of Power Water, its first innovation in more than five years. Positioned as an…
View More Coca-Cola-backed Powerade Debuts Power Water, Marking First Product Launch in Five YearsCoca-Cola-backed Powerade Debuts Power Water, Marking First Product Launch in Five Years
Reliance Consumer Products is set to disrupt India’s ₹30,000-crore packaged water industry with the launch of Campa Sure, a new mass-priced water brand aimed at democratizing…
View More Reliance to Shake Up ₹30,000-Crore Packaged Water Market with Campa Sure Launch
PepsiCo is diving headfirst into the fast-growing “dirty soda” craze with the launch of Dirty Mountain Dew Cream Soda, marking one of the first national…
View More PepsiCo Gets Its Hands Dirty with Mountain Dew’s Creamy New Twist
Airports are no longer just transit hubs—they have transformed into vibrant food and beverage (F&B) destinations designed to enhance the traveller journey. For many passengers,…
View More Beverages Drive 70% of Airport F&B Revenue, Regional Flavours Lead Food Preferences
New Delhi: Beverage major Coca-Cola India has partnered with the International Cricket Council (ICC) to roll out its Maidaan Saaf campaign during the ICC Women’s…
View More Coca-Cola, ICC Launch ‘Maidaan Saaf’ Drive for Women’s Cricket World Cup 2025
Coca-Cola India, along with bottling partners Moon Beverages and Kandhari Global Beverages, has stepped up support for Delhi’s kirana stores through its Locally Yours campaign.…
View More Coca-Cola India Expands Cooling and Digital Support for Kirana Stores in Delhi
Adhira & Appa Coffee, a fast-emerging café brand, has unveiled an ambitious pan-India expansion plan with a target of launching 50+ outlets by the end…
View More Adhira & Appa Coffee Charts Aggressive Pan-India Expansion with 50+ Outlets by FY25-End
Flavor and ingredient supplier T. Hasegawa has launched a new technology designed to help beverage makers preserve natural citrus flavors for longer, addressing one of…
View More T. Hasegawa Unveils ‘Hasecitrus’ Technology to Extend Shelf Life of Natural Citrus Beverages
The Water Quality India Association (WQIA) has urged the finance ministry to reduce GST on water purifiers, filters, and related services from 18% to 5%,…
View More Water Purifier Industry Seeks GST Cut to 5%, Flags Public Health and Affordability Concerns
PepsiCo, one of the world’s largest beverage companies, has announced a significant restructuring of its drinks portfolio, discontinued nine products and shifted 21 others to…
View More PepsiCo Reshapes Portfolio: Nine Drinks Discontinued, 21 Moved to ‘Limited Time’ Shelf