Homegrown café chain Barista Coffee has set an ambitious expansion target of 800–900 outlets across India by 2030, sharpening its focus on tier-II and tier-III…
View More Barista Brews Expansion Beyond Metros, Plans 800–900 Cafés Nationwide by 2030
Category: Beverages
Beyond Meat Steps into Sparkling Protein Drinks as Plant-Based Meat Demand Softens
Beyond Meat has entered the beverage category with the launch of a sparkling protein drink range, marking a strategic expansion beyond its core plant-based meat…
View More Beyond Meat Steps into Sparkling Protein Drinks as Plant-Based Meat Demand Softens
Reliance ropes in Big B to front Campa Sure as it takes on India’s bottled water giants
Reliance Consumer Products Limited (RCPL) has appointed Bollywood icon Amitabh Bachchan as the brand ambassador for its packaged drinking water brand, Campa Sure, in a…
View More Reliance ropes in Big B to front Campa Sure as it takes on India’s bottled water giants
FSSAI Gives ‘Tea’ a Legal Meaning, Restricts Label to Camellia sinensis
Guwahati: India’s booming wellness beverage market is set for a major reset after the Food Safety and Standards Authority of India (FSSAI) barred the use of…
View More FSSAI Gives ‘Tea’ a Legal Meaning, Restricts Label to Camellia sinensis
RC Cola Returns to the Spotlight as Keurig Dr Pepper Bets on Nostalgia
RC Cola is staging a high-profile comeback after decades of silence, with parent company Keurig Dr Pepper rolling out the cola’s first major advertising campaign…
View More RC Cola Returns to the Spotlight as Keurig Dr Pepper Bets on Nostalgia
Campa, Lahori Zeera Double Market Share, Challenge Coca-Cola & PepsiCo’s Dominance
New-age soft drink brands Campa and Lahori Zeera are rapidly reshaping India’s ₹60,000 crore beverages market, doubling their combined market share to nearly 15% in…
View More Campa, Lahori Zeera Double Market Share, Challenge Coca-Cola & PepsiCo’s Dominance
CavinKare Unveils Nostalgia-Driven Orange Cream Biscuit Drink & Premium Malt Milkshake
FMCG major CavinKare has expanded its beverages portfolio with the launch of two new products—an orange cream biscuit drink and a premium malt milkshake. The…
View More CavinKare Unveils Nostalgia-Driven Orange Cream Biscuit Drink & Premium Malt Milkshake
Russian Caucasus Mountain Water to Debut in India as Aqua Holding Ships First Consignment
Premium natural mineral water sourced from Russia’s Caucasus Mountains is set to enter the Indian market by the end of this year. Aqua Holding Company,…
View More Russian Caucasus Mountain Water to Debut in India as Aqua Holding Ships First Consignment
Bisleri Unveils High-Octane #DrinkItUp 2.0 Campaign with Deepika Padukone
Bisleri International has rolled out its latest brand campaign, #DrinkItUp 2.0, starring global ambassador Deepika Padukone in a vibrant, youth-centric film that blends hydration with…
View More Bisleri Unveils High-Octane #DrinkItUp 2.0 Campaign with Deepika Padukone
Danone’s Too Good & Co Makes First Category Leap with Low-Sugar Coffee Creamers
Danone’s Too Good & Co has expanded beyond yogurt for the first time, stepping into the fast-growing coffee creamer category with a new line designed…
View More Danone’s Too Good & Co Makes First Category Leap with Low-Sugar Coffee Creamers