Orange-flavoured soft drink brand Mirinda has launched a new global brand platform, ‘Smile Please’, alongside a refreshed visual identity aimed at strengthening its appeal among…
View More Mirinda Unveils ‘Smile Please’ Platform with Global Brand Refresh to Deepen Youth Connect
Reliance Consumer Products (RCPL), the fast-moving consumer goods arm of Reliance Industries, has propelled its heritage beverage brand Campa into the position of India’s fourth-largest…
View More Reliance’s Campa Climbs to No. 4 in India’s Soft Drink Market with ₹4,700 Crore Sales
A few years ago, small shops and roadside eateries across India were dominated by global soda brands. Today, a homegrown challenger—Lahori Zeera—is steadily changing that…
View More Fizzing with Nostalgia: How Lahori Zeera Turned Traditional Flavours into an ₹800-Crore Beverage Powerhouse
PepsiCo is set to remove artificial colours from key variants of its flagship sports drink Gatorade, as part of a broader strategy to reposition the…
View More PepsiCo Revamps Gatorade: Artificial Colours Removed, Brand Expands Beyond Sports Hydration
Danone is increasing investment in its bottled water business as rising health consciousness drives consumers away from sugary beverages across key European markets. The French…
View More Danone Deepens Focus on Bottled Water as Health Trends Reshape Demand
Homegrown beverage brand Lahori Zeera is targeting revenue of ₹1,200–1,300 crore by FY27 as it accelerates manufacturing expansion and broadens its geographic footprint, particularly in…
View More Lahori Zeera Targets ₹1,300 Crore by FY27 on Capacity Expansion Push
Nestlé has expanded its presence in the fast-growing functional beverage segment with the launch of a collagen-infused sparkling water under its subsidiary Vital Proteins. The…
View More Nestlé Expands Functional Beverage Play with Collagen Sparkling Water Launch
Rasna International is witnessing strong growth driven by rising demand in smaller towns, early summer consumption and the rapid rise of quick commerce, according to…
View More Rural Demand, Early Summer Power Rasna Growth: Khambatta
A new entrant in the global functional beverage market, Caliwater, is betting that cactus-based drinks could become the next big trend in hydration, as consumers…
View More Cactus Drink Brand Bets on Next Hydration Trend, Focuses on Taste and Health Benefits
India’s soft drinks industry is expected to recover strongly in 2026, driven by rising demand for non-carbonated and health-focused beverages, according to the annual report…
View More Soft Drinks Sector Likely to Rebound in 2026: VBL